Can Long Island Advertising Agencies Help Nintendo's World Championships?

By Robert Sutter


Without question, E3 stands as one of the most popular events in the video games industry. Just about every company has a spot at this particular event, and there are few which elicit as much attention as Nintendo. With the recent announcement of the Nintendo World Championships, more than two decades after its inception in 1993, interest has been high. As Long Island advertising agencies may attest to, though, concern has come along for the ride.

For those who do not know, the Nintendo World Championships was a concept that tested the abilities of gamers. It was originally brought to the NES, featuring a few of the system's prominent titles. Different stipulations existed, such as collecting a certain number of coins or playing another game for as long as possible. It drummed up tremendous interest in the 90s, meaning that a few modern tweaks could make this feasible in the modern day. Unfortunately, the news has been less than spectacular.

One of the main problems with the upcoming Nintendo World Championships is that it has been rather limited. Not only is it only available at a handful of Best Buy stores, but you are only allowed one game: Ultimate NES Remix. While it's a fun game, in its own right, it's clear that it has not lived up to the hype created prior. The argument could be made that this should have been available online, since it's a relatively simple concept. With that said, could Long Island advertising agencies provide the necessary boost?

There are quite a few ways in which a Long Island advertising agency can prove to be useful. One of the better solutions - and perhaps firms the likes of fishbat can agree - is the possible appeal of different audiences. Nintendo seems to cater to more groups than gamers in general, meaning that those with only a passing interest can get involved. What about the agency in question bringing suggestions for other games, in order to round out the contest itself? Even the slightest amount of assistance could produce better results.

The Nintendo World Championships is a great idea, on paper, and I am sure that it would have drew interest if this concept was done in a different way. It's not like the gaming scene is shy about competition, after all. With that said, the current landscape is less than pleasing, not only to those who play games but those who write about it as a career. One could only hope that Long Island advertising agencies would not only advertise this better but, hopefully, breath new life into this vintage concept.




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