7 Best Books To Read When You Need Morale Boost

By Catherine Brooks


It is not only at your lowest point in life that you need inspiration. The most successful people are said to require it more often in order to stay on top. After all, the saying goes like being the best is easy, the hardest part is remaining there. Experts front reading as one of the trick to maintain your A+ game. Here is a compilation of the best books to read when you want to be at your peak in life.

Covey Stephen seeks to provide a road map to sojourners of the earth in his book The Seven Habits of Highly Effective People. Though the book draws a lot of its content from the bible, it carries excellent lessons even for non-Christians. You can read it several times and still draw excellent lessons from it.

How to Win Friends and Influence People is the work of Dale Carnegie. It is a classic title on how relationships will determine your happiness or sadness. Though it takes its lessons from business, the author suggests that people are the best fuel to success. After all, every action will affect or be influenced by a person. By improving your relationships with other people, you have a better chance of succeeding.

Millionaires appear like mysterious people when their stories are told. However, Napoleon Hill has debunked this myth through the book Think and Grow Rich. His target was to identify common thoughts, behaviors and best practices that resulted in wealth. The author also wants to dispel the notion that wealth results from luck and greed.

It has been said often enough that every individual possesses extraordinary power. This can be regarded as a giant within. It is up to you to discover how to awaken this giant. Antony Robins uses the book Awaken the Giant Within to draw your attention to minor issues that you can use to achieve this goal. In his thinking, your emotional, mental, physical, financial, etc destiny depends on how well you master your body and mind.

Motivation speakers today focus on immediate action and results in their speeches and writing. It is amazing to know that someone had a different message way back in 1902. Allen James penned the title As a Man Thinketh which says that your actions and eventual destiny will be determined by your thoughts. Failure and success are all dictated by personality.

Every encounter in life is about trading your personality regardless of being an employee, leader, spouse, business dealer, etc. This is what OG Mandino had in mind when he wrote The Greatest Salesman on Earth. The idea is that you will be happy depending on how well you trade your view point. You are the person to decide the content of the deal and ensure that it is in your favor.

The Power of Positive Thinking is the work of Vincent Norman. It is not based on any theological principle and may be regarded as heretic. However, it contains important lessons on how positive thinking will determine your destiny and achievements in life. In fact, scientists, psychologists and sociologists have confirmed the power of positive thinking in human beings.




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4 Simple Video Marketing Tips For List Building

By James Dollars


Taking The Difficulty Out Of Video Marketing

Anyone that wants to get ahead in their business should use video marketing. Utilizing the web is one of the simplest ways to accomplish this. By developing great online videos, you can reach a global audience in just a few minutes. These tips will help you with your video marketing campaign.

Quality content is the key to making a great video go viral. It is not necessary to own a expensive video camera to make a video. If the information is quality, the video effects don't need to be. However, with that being said, purchase the best video camera that you can afford for a good quality video.

The way to have your video go viral is to focus on excellent content. Your videos don't have to be the most professional to get a lot of views. People will sit through a mildly boring video if the information is relevant. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

You should keep your videos under 20 minutes. When showing your viewers how a particular product works, then you can use up to the twenty-minute allotted time to showcase all the features. If you're just updating folks, do it in 10 minutes or less.

Remember to add an opt-in mailing list form near your video. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.

Each video should be about a precise topic. If you do not plan ahead, it is easy to ramble or stray from your focus. Write down what you want to get across in the video. Being focused is going to help you have video marketing success.

Always have interesting content. Interesting, fun, newsworthy content keeps people coming back for more information about your business. If you have boring videos, even the video marketing powerhouse YouTube can't help you. People go online for entertainment, not sales pitches. You can continually increase your traffic by always providing interesting videos.

Most individuals appreciate honesty. Only make videos about subjects that really interest you or causes you really believe in. Being natural or authentic can help viewers enjoy the videos and keep coming back for more from you.

Don't forget to add a form to opt into your emailing list on the site's page where the videos are. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

Prepare a script for the opening and closing of your video. The video should begin with an introduction and tell what information the video will impart. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.

If you need to go to some kind of public event for your business, take along a camera. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

Your audience wants you to be honest. If you plan to produce a video, create one on something in which you have a strong belief or interest. If you are authentic in your videos, people will probably enjoy them and come back often for more.

Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. This will allow people to watch your video on your site, within easy reach of your products or services. Don't concern yourself with lost views as the Google count includes views from any source.

When posting marketing videos on YouTube, be sure to moderate comments. Some viewers get their opinions by looking at what others have said. Therefore, if there is negative feedback, your campaign may suffer. If you don't want to spend your time moderating comments, you may want to disable them altogether.

Your videos should be chock full of information and straight to the point. People have short attentions online. Target videos that are less than five minutes to avoid dropping viewers during the video. If your viewers are daydreaming, then your content is being overlooked.

It's a good idea to post a short video that discusses the background of your business. Talk about what products or services you're selling and why your viewers should register for your mailing list. Offer an incentive, like a report or an eBook, and let them know what they can receive on a more regular basis. They will believe your words when there are visuals to go with it.

Make sure your videos don't look like cheesy ads. Your audience will stop paying attention if you're constantly trying to pitch ideas to them. Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.

Tell your viewers upfront what your video's content is. Write a description of your video, choose a good title and introduce your topic at the beginning of your video. If you make it interesting enough for them to watch all the way through, they just might take a visit to your page.

Explain exactly what you will give customers via your video before they even play it. Talk about it within the description that begins the video. If they're interested in what's about to be talked about, they probably will watch the whole thing.

Video marketing is an excellent tool for engaging and interacting with your customers, especially for businesses without a single physical location. You can make videos that address their questions and concerns. This kind of communication is more engaging for your customers and they will respond with interest.

Now that you have mastered the basics of video marketing, it is time to start coming up with your own videos. These tips aren't the be all and end all of video marketing, however. There are lots of things you can still learn about this form of marketing. As you become more educated on the topic, you will find that you are more and more successful




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Choosing A Reputable Company That Offers SEO Services In Los Angeles

By Bea L. Shermet


Businesses stands to make immense profits when they increase their ranking on established search engines such as Google, Yahoo, and Bing. Nowadays, customers rely on the information about a company that is available online. Businesses that have poor rating, experience less profits and recruiting new clients can be a difficult task to them. Due to the high demand of Search Engine Optimization services, many companies have ventured into the market promising to offer high quality services, but end up disappointed. Therefore, before hiring a company that offers SEO services in Los Angeles you must conduct a thorough background research on it.

Start by investigating the ranking and quality of SEOs that are prepared by a firm that you are considering to hire. Although every business must start somewhere, choosing a firm that has been offering services for over five years is a wise move. In order to appear on the first page of Google, a firm must post high quality and genuine content. When it uses the right approach, it can improve its ranking within a span of one year. The Meta description used by your prospective company must be comprehensive enough.

In case you want to contract a company that will boost the ranking of your business, you should check its portfolio. Ensure the goals of the company are in line with those of your business. The portfolio should be comprised of names of firms that the prospective company works with, case studies, and other credentials. Testimonial from former clients must be positive.

Evaluating the pricing policy used by a SEO firm can help you to establish whether it handles its business in a professional manner. Do not contract a company that quotes rough figures and it has no written estimates. It is advisable to deal with a company that issues you with a written and stamped estimate. The most effective strategy of hiring a firm at a budget friendly cost is requesting for estimates from several of them that are competent and reputable.

The SEO Company must possess consultants that are ready to listens to your details before proceeding with process of boosting your ranking. You should expect questions that revolve around your target customers, your goals, and current Search Engine Optimization position. The company will evaluate your goals and establish whether they are clear and realistic.

It is worth noting that when a SEO firm is assigned the task of improving the ranking of your business, you are creating a long-term alliance. You have to select a firm that you feel comfortable and relaxed to work with. Ensure that it has enough experience and possess highly trained employees.

Google search the prospective firm and check the type of comments, complaints, or inquiries posted by customers. Consult the previous client on the quality of services offered by the firm by connecting with them on Twitter or Facebook. Check if complaints are filed against the company on the Better Business Bureau.

The company must keep in touch with you and update you on the progress made on a regular basis. It should answer your calls and reply to your emails and messages on time. You should be addressed in a professional manner.




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